Class Project, Website, Competition, Young Ones, Award
#UnboxYourFanta
#UnboxYourFanta is a experimental campaign created for Fanta where you get to unbox a mystery flavor which represents a personality, engaging a younger audience. For this group project, I designed the website, which provides detailed information on how to participate in the campaign. With this project, we won a merit award from the Young Ones One Show.
1. Overview
The objective of this project was to participate in the Young Ones One Show, a competition where young creatives showcase their ability to conceptualize a campaign and respond to real briefs from various clients. For this competition, we selected the brand Fanta.
In Fanta's brief, they expressed their desire to broaden their audience beyond children and make the brand relevant to Gen Z. To achieve this, they sought a headline-breaking campaign that would convey the brand's perspective while intersecting with pop culture.
Our campaign is displayed on the One Club website linked here.